21 Oct

YehBaby recognised as a leader in service excellence

Fridays are always a special day here at YehBaby. Aside from it being the last day of the workweek, something special usually happens – like being told we won an award for service excellence. What made the award especially great was being honoured at home in Paarl.

On Friday, 16 August 2019, local Paarl community station Radio KC announced that we were one of the weekly winners of the Western Cape Department of Economic Development Tourism’s 2019 Journey to Service Excellence (J2SE) Programme.

This came as a total surprise to CEO of YehBaby, Ronelle Louwrens, who was not even aware the she had been nominated as service hero of the week by client Dawn Noemdoe. Dawn is the editor of online publication Food For Mansi, for whom YehBaby handles social media campaigns, social marketing and website content management, and comprehensive strategic social marketing support for Food For Mzansi.

Noemdoe says: “Over the past year we’ve received top-notch service from Louwrens. The YehBaby team is innovative, proactive and always goes the extra mile to deliver within budget and on time.”

The Journey to Service Excellence Programme is a tourism initiative in line the National Tourism Sector Strategy (NTSS) emphasising the importance of service excellence initiatives in the tourism value chain. The programme, first

launched in 2011, seeks address and develop the inconsistent levels of service excellence in Paarl and Wellington.

 

At its core the J2SE also aims to bring together the entire town including restaurants, accommodation facilities, tourist attractions, banks and petrol attendants, amongst others, to be informed, trained and exposed to the components of the Tourism Service Excellence Standard (SANS 1197:2012).

Louwrens expressed elation at being acknowledged as a leader in service-excellence and the cash prize which came with the recognition.

“Winning this prize, I believe, is as a result of YehBaby’s core principles and brand identity. What drives each member of our team is that we value quality, originality, and aspire to give our clients the best,” Louwrens explains.

Yehbaby has a customer-first approach and we love contributing to the growth paths of passionate entrepreneurs and businesses. Our clients enjoy and appreciate our expertise and hands-on approach.

To Louwrens, excellent service means helping businesses tackling new challenges creatively by pulling together all aspects of digital marketing and the overall strategy of the business.

“A service hero is also someone who helps their clients succeed and contributes to the bigger economic picture which includes investing in skills development and practices responsiveness.”

Louwrens’ advice to other businesses striving towards service excellence is to maintain a sense of urgency and energy in all tasks. She is driven by the belief that understanding your customer is key and that learning from others and staying relevant will aid your business in being custodians of high-quality service.

As an online brand management studio, YehBaby has been helping businesses and entrepreneurs tell their stories online since 2010 and look forward to doing the same many more others.

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