You don’t need much to get our team excited, but when we received word that our client and media partner Food For Mzansi had been nominated for two prestigious African Digital Media Awards, we were overjoyed.
Food For Mzansi, South Africa’s first and still only online platform for agriculture news and lifestyle content, is up for Best Digital News Startup against some of the most exciting new projects on the continent.
However, the nomination that literally had us doing a happy dance was for the category of Best in Social Media Engagement. That is, of course, because it is our work on social marketing campaigns for the brand that got them through to the finals for this category.
The prestigious Africa Digital Media Awards, presented by world media body WAN-IFRA, recognise publishers who have delivered unique and original digital media projects in the last 12 months. Based on the strict qualifying specifications of this category, Food For Mzansi demonstrates an original offering and noticeable growth in user engagement. The online agricultural publication also makes best use of the relevant social media platforms to actively reflect the voice and tone of their brand.
YehBaby and Food For Mzansi became media partners less than a year ago. In that time, we worked to design a user-friendly and interesting website, execute social media campaigns, handle social marketing and website content management, and offer comprehensive strategic social marketing support.
Food For Mzansi is an initiative that introduces South Africans to the unsung heroes of the agricultural industry and was started by award-winning journalists and media entrepreneurs Ivor Price and Kobus Louwrens (Louwrens is also YehBaby’s strategy director). Both believe in the power of agriculture to promote nation building and social cohesion by telling stories that are often overlooked by broader society.
Since the online platform’s inception in November 2018, they have had more than 250 000 social media engagements on Facebook, Twitter and Instagram. The website has built a fast-growing audience, with up to 50 000 unique visitors per month.
According to Price, they were quite surprised, but extremely pleased with the two nominations. “We are grateful for the international recognition not only for our work in journalism, but also in agriculture. Ultimately, we are doing it for the love of the land.”
The Best Digital News Start-up category is open to all independent news-related start-ups or larger news publishers launching new businesses or additional projects.
For this category, Food For Mzansi was nominated alongside other leading media players for having showed clear value to their target market, standing out from the crowd and being able to outline a current or future business model.
Louwrens explains that Food For Mzansi is committed to innovative storytelling and great journalism. “We would like to express our sincere appreciation to the VKB Group as well as our other project partners, and especially to the hundreds of thousands of people who have digitally crossed our path since our inception.”
Here at YehBaby Digital Creatives, we are ecstatic that our online support has helped Food For Mzansi gain international recognition and we wish them well for the competition. The winner will be announced during Digital Media Africa conference in Johannesburg on 11 September.