It is always challenging designing within a very confined shape like a truck or bus. We wanted to create something bold and different, but with a coherent brand personality, while featuring three of the Van Loveren brands.
Van Loveren Festival BusDesign, Print
Using two eye-catching colours that are slightly muted as a background pattern allowed the bottles to stand out. Each side of the bus was dedicated to a specific brand. Small illustrations depicting the busses different stops decorate the sides.
The result is a beautiful and eye-catching bus that can be used as part of the display at open-air festivals. It binds the different brands together without detracting from their unique characters. The bus has a character of its own, which comes out in the little illustrations which are very entertaining to look at.