King Tree Logo DesignBrand Creation, Brand Focus, Design
In consultation with associates based in China, we settled on a direction that emphasizes a sense of the place of origin of the product. To convey this sense of place, we incorporated elements evocative of Africa into the logo designs. After a presenting various name and logo options the name Kingtree and its signature colour palette was selected.
The logo depicts an elephant reaching for a fruit from a tree. It is very unique and truly African. The elephant is a charismatic animal and a symbol of strength and quality, which is exactly what we needed for the association with a premium product. The bright colours are representative of freshness.