Caperitif Website Design

Web Design
  • Client Caperitif
  • Date 31-05-2018

AA Badenhorst Wines and Caperitif have built strong brands based on being bold and truly unique. The duo behind Caperitif revived this classic cocktail ingredient and reintroduced it to the mixologists of the world.

CHALLENGE

Caperitif has an eclectic and energetic brand, and needed a stronger online presence that showed off their simple and offbeat style, starting with the website.

RESPONSE

It was clear that the client has a wonderful story and vibrant identity. Telling a visual brand story and making it an integrated part of the website experience was the ultimate goal of the project.

RESULT

The site is built around original Art Deco style illustrations from our studio. It is clean and elegant, with the colour scheme evoking the feeling of the Savoy Cocktail Book from 1930. We effectively incorporated the client’s Instagram account, so that the brand’s established and nostalgic style could be combined with their vibrant social media presence to dynamically convey the Caperitif brand story.