We recently refreshed the logo design of one of our favourite lifestyle festivals.
Marketing the Vintage Ideas festival was great fun, especially as it is a wonderful event that I attend yearly. It takes place close to Cape Town, between the winelands towns of Paarl and Franschhoek in South Africa. Exhibitors, selected by style icon Wilna Rabe, come to Simondium Country Lodge from all over the country. Visitors get a four-day curated experience of vintage and eclectic goods, great food and wine.
Every year the festival has a unique theme. This year the organisers approached us to adapt the logo design, which features an illustrative crown, to the theme of ‘Days gone by’.
The words “Days gone by” conjure up feelings of warmth and nostalgia. To evoke this feeling with the viewer we chose white on red polka dots as a graphic theme. The additional benefit of the dots is that they appeal to a wide age group.
Have you ever chatted with your parents or grandparents about childhood experiences? Then you’ll know that the cost of items “back then” always tend to come up. To have fun and express the theme more clearly, we included vintage-style price tags featuring low prices and old currencies.
To bring additional colour and contrast to the majority red in the logo icon we introduced a wreath of yesterday, today and tomorrow flowers. It adds texture and shape to the final logo.
Lastly, we included the theme text ‘Those were the days’ in the logo design using a font that is modern, but that brings to mind a vintage feel. The words in red balance the red colour in the crown.
We have since worked on the logo for the Vintage Festival’s sister event, Afro-French. You can see some of the logo options as well as the final one selected by the client on our Facebook page.