05 Jun

Entrepreneur success story: how local business people inspired a community to build a ‘miracle school’

Take a few local entrepreneurs with a vision of a better future and unshakable faith and passion. Add the backing of a community, united as never before. What you get is an unusual entrepreneur success story. This success story made the prestigious Jakes Gerwel Technical High School (JGT) rise in record time on the threshold of a poor neighbourhood in the Western Cape town of Bonnievale.

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21 May

#ChardonnayDay, Yay!

What a great day the YB Digital team had when we joined in the international celebration Chardonnay Day. Not only did we salute one of our personal favourite wine varietals, but we promoted the extraordinary scope of Chardonnays produced by the member wineries of our client, Paarl Wine Route.

Paarl Wine Route represents about 30 wineries in the eponymous region of the South African Winelands. Their members include some of the oldest and most innovative wineries and wine brands in the country.

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24 Jul

Inspired by 67 minutes of service

Volunteering to help out a local animal rescue operation on Mandela Day 2014 brought inspiration from an unexpected source for the YehBaby Digital Creatives team.

When we drove up a bumpy mud road towards an informal settlement outside Paarl to give 67 minutes of our time in honour of Madiba, the last thing we were expecting was to meet a fellow entrepreneur with a story that has brought him to the attention of national media outlets.

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24 Jan

Social media: the Frankenstein effect

The social media revolution has not only taken the power to decide who gets heard out of the hands of the traditional media platforms. It has also put a powerful Frankenstein conglomeration of a marketing tool into the hands of marketers.

What has become clear to us from representing a variety of clients on social media is this: Telling an engaging brand story while taking full advantage of all that the medium offers, takes a multi-disciplined team. Or exceptional synergy between your teams. Or an extraordinarily versatile individual.

Here’s what we think you should be using your social media platforms for, if you’re doing it to the max …

Social media, advertising, client liaison,  PR, story telling, brand marketing

Are you accomplishing all of this with your social media presence?