08 Dec

YB’s trends predictions for 2017

It’s that time of year when we must look at the future trends, even while we fight the last 2016 deadlines.

Of course, the world of online marketing is rather unpredictable and 2017 is sure to hold many wonderful surprises. Looking back on what worked in 2016 tick, there are clear indications of what can become even more influential in 2017.

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15 Aug

Inspiration Makes All The Difference

Our Creative Director, Ronelle Louwrens, spoke at Paarl Wine Route‘s Paarl Wine Challenge awards ceremony. This is what she said about inspiration:

“When YehBaby was asked to speak, the first thing that came to mind, of course, was digital media and wine tourism. These are the things we at YB work with every day of our lives: finding interesting reasons for people to visit your cellar door or purchase your wine via online channels. Just about 24 hours a day, 7 days a week. read more

22 May

Twitter ads: Déjà vu all over again


Trying to catch up to Facebook in social advertising, Twitter now also targets smaller brands and businesses in South Africa.

Twitter has thus far mostly focused its ad sales efforts on large, corporate accounts. However, its ad sales partner in Africa, Ad:Dynamo, has now appointed a representative to focus on local wineries. They are wooing small and medium-sized businesses onto the platform to use the Twitter advertising options.

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21 May

#ChardonnayDay, Yay!

What a great day the YB Digital team had when we joined in the international celebration Chardonnay Day. Not only did we salute one of our personal favourite wine varietals, but we promoted the extraordinary scope of Chardonnays produced by the member wineries of our client, Paarl Wine Route.

Paarl Wine Route represents about 30 wineries in the eponymous region of the South African Winelands. Their members include some of the oldest and most innovative wineries and wine brands in the country.

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