12 Nov

Don’t be fooled, your website needs constant attention

So, a year ago or more you had the perfect website designed for your business. The design was on trend, conversions and sales increased, and everyone complimented you on your well executed design.

But now you’re no longer feeling it and it’s just not bringing leads for your business anymore. Sales and traffic to the site have gone down and users have now also started complaining about their experience.

Truth is, there often comes a point when a site is no longer serving its intended purpose. As frustrating as this may be, the function of a website and how it works keeps changing as the consumer mindset and tech use does. So, a redesign every year or two is not out of the ordinary. All websites need a little TLC every now and then.

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21 Oct

YehBaby recognised as a leader in service excellence

Fridays are always a special day here at YehBaby. Aside from it being the last day of the workweek, something special usually happens – like being told we won an award for service excellence. What made the award especially great was being honoured at home in Paarl.

On Friday, 16 August 2019, local Paarl community station Radio KC announced that we were one of the weekly winners of the Western Cape Department of Economic Development Tourism’s 2019 Journey to Service Excellence (J2SE) Programme.

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30 Aug

Yehbaby and Food For Mzansi honoured with two international awards.

You don’t need much to get our team excited, but when we received word that our client and media partner Food For Mzansi had been nominated for two African Digital Media Awards, we were overjoyed.

On 11 September during the prestigious Digital Media Africa conference held in Johannesburg, Food For Mzansi was announced as Africa’s Best Digital News Start-up. As well as the runners-up in the Best Social Media Engagement category for work done in partnership with YehBaby Marketing. This recognition of course had us doing a few happy dances around the office.

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21 Mar

In case you missed the YehBaby Social Club Launch Event

Entrepreneurs, business owners and even a few celebrities attended the official launch of the YB Social Club launch event on Thursday, 21 February 2018. The launch, held at Kikka Boulevard in Paarl, included a talk on personal branding by TV Presenter and media personality Ivor Price, as well as a short description of what the Social Club is and why it is relevant in today’s online world.

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27 Nov

Creating the perfect brand

Your company needs a memorable and beloved brand to succeed. Your brand is your most valuable business asset and can turn potential customers into lifelong ambassadors. Creating the perfect brand is one of the things we love best, and it is much more than just a fancy logo and a targeted advertisement. A successful brand must be solid yet innovative, both in communication and experience.

If you are wondering where to start, use these guidelines, tried and tested by YehBaby over 15 years as online marketing specialists.

 

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