11 Feb

Do you GET Gen Z?

With Generation Z coming into their own as consumers, many brands and industries are worrying about how they will engage these new customers. It has become clearer over the past few years that the same bag of marketing tricks used on millennials will not be working on these savvy youngsters.

But don’t stress – we’ve listed five aspects that will influence Gen Z buying habits in 2020.

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29 Jan

2020 Marketing Trends: Now is not the time to get left behind

With a completely new decade on our doorstep, modern technologies are sure to grow and evolve at a tremendous speed. Many marketers are being left to wonder just what the heck 2020 has in store for all things digital marketing.

So to help you stay ahead of the fast-paced culture of ‘getting things done’, here are five key digital marketing trends you should definitely be considering this year (and decade).

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12 Nov

Don’t be fooled, your website needs constant attention

So, a year ago or more you had the perfect website designed for your business. The design was on trend, conversions and sales increased, and everyone complimented you on your well executed design.

But now you’re no longer feeling it and it’s just not bringing leads for your business anymore. Sales and traffic to the site have gone down and users have now also started complaining about their experience.

Truth is, there often comes a point when a site is no longer serving its intended purpose. As frustrating as this may be, the function of a website and how it works keeps changing as the consumer mindset and tech use does. So, a redesign every year or two is not out of the ordinary. All websites need a little TLC every now and then.

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21 Oct

YehBaby recognised as a leader in service excellence

Fridays are always a special day here at YehBaby. Aside from it being the last day of the workweek, something special usually happens – like being told we won an award for service excellence. What made the award especially great was being honoured at home in Paarl.

On Friday, 16 August 2019, local Paarl community station Radio KC announced that we were one of the weekly winners of the Western Cape Department of Economic Development Tourism’s 2019 Journey to Service Excellence (J2SE) Programme.

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30 Aug

Yehbaby and Food For Mzansi honoured with two international awards.

You don’t need much to get our team excited, but when we received word that our client and media partner Food For Mzansi had been nominated for two African Digital Media Awards, we were overjoyed.

On 11 September during the prestigious Digital Media Africa conference held in Johannesburg, Food For Mzansi was announced as Africa’s Best Digital News Start-up. As well as the runners-up in the Best Social Media Engagement category for work done in partnership with YehBaby Marketing. This recognition of course had us doing a few happy dances around the office.

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