We all want to waste less time and get a higher conversion rate with your marketing efforts. In our ten years in the digital marketing space we’ve gained some wisdom, which we’ve distilled down to YehBaby’s golden rules for the digital marketing of brands online.
People who work in social media marketing know how challenging it can be in such a dynamic and ever-changing online environment. Use these 9 golden rules to save time and get more conversions.
1. BE REALISTIC about your product.
You may know what you want your product to become, but you should be realistic about what your product is NOW. You should also have realistic expectations about your time and budget investment. Furthermore, never forget to analyse your market’s behaviour realistically.
2. BE INNOVATIVE AND CREATIVE.
While following the crowd may seem like the safest bet, you won’t win online attention if you do what everyone else does. Leave some room in your budget to be radical – if it doesn’t work, don’t do it again. If it does, double your efforts.
3. BE FOCUSSED.
Make sure you are getting the right message to the right people. Without proper product positioning, you will be wasting your budget and win nothing from the investment. Essentially, your digital marketing strategy will miss its mark.
4. BE STRUCTURED.
Plan and review your strategy and tactics constantly, reworking and adjusting as you go.
5. BE CLEAR.
Break down the aspects of each of your primary and secondary audiences, and what your message is for each of them. Get to know your audience. Knowing and understanding them very well will help you get your message out.
6. BE EMPOWERING.
Many great ideas come from employees. Empowering them to make decisions can be a valuable investment and can lead to great digital marketing ideas.
7. BE ALIGNED.
Keep your channels aligned, because channels that are aligned in terms of strategy, tactics, tone and messaging reinforce one another and strengthen the core message.
8. BE ADAPTABLE and quick to implement changes.
Never let things fall off your radar, or you will be missing valuable digital marketing opportunities to connect with your audience.
9. BE A BIG-PICTURE THINKER.
Online marketing success requires maximising opportunities in every step of the customer journey.
Digital marketing for winners
To sum up, if you keep in mind the reality of what your product is, and keep ideas flowing, you can’t go wrong. Keep a structured strategy, keep your focus on your audience, and keep your tone and messaging channels aligned. With these rules, you will ensure that your message reaches the right people in the right way. It’s always a good idea to re-evaluate your strategy and social media tactics every 6 – 12 months, with one eye on the big picture.