paarl-wine-route-logoCreating interest at Ommiberg Wine Festival in Paarl

“YB makes marketing on social media effortless for us as client! The innovative and fun Lady in Red activiation has contributed significantly to the Facebook and Twitter buzz around our annual OmmiBerg festival.”
– Suretha van der Spuy, Paarl Wine Route Manager

The world-renowned Paarl Wine Route is the gateway to Cape wine culture, offering an amazing diversity of wines and experiences just up the road from Cape Town. Since its inception more than a decade ago, the annual Ommiberg (‘Round the Mountain’) end-of-harvest celebration has become the Route’s biggest event.

YB helped bring the Ommiberg buzz to social media with the Lady in Red activation. Dressed in the festival’s signature red colour, the Lady alights for surprise visits to the festival venues all around the iconic Paarl Mountain. Increasing social engagement with the brand, the character has become such a feature that she is included in marketing and promotion of the event.