12 Jul

A fresh logo design for a vintage event

We recently refreshed the logo design of one of our favourite lifestyle festivals.

Marketing the Vintage Ideas festival was great fun, especially as it is a wonderful event that I attend yearly. It takes place close to Cape Town, between the winelands towns of Paarl and Franschhoek in South Africa. Exhibitors, selected by style icon Wilna Rabe, come to Simondium Country Lodge from all over the country. Visitors get a four-day curated experience of vintage and eclectic goods, great food and wine.

Our reworked logo design for the Vintage Ideas festival inspired his stunning cake which was displayed at the event.

Our reworked logo design for the Vintage Ideas festival inspired his stunning cake which was displayed at the event.

Every year the festival has a unique theme. This year the organisers approached us to adapt the logo design, which features an illustrative crown, to the theme of ‘Days gone by’.

The words “Days gone by” conjure up feelings of warmth and nostalgia. To evoke this feeling with the viewer we chose white on red polka dots as a graphic theme. The additional benefit of the dots is that they appeal to a wide age group.

Have you ever chatted with your parents or grandparents about childhood experiences? Then you’ll know that the cost of items “back then” always tend to come up. To have fun and express the theme more clearly, we included vintage-style price tags featuring low prices and old currencies.

To bring additional colour and contrast to the majority red in the logo icon we introduced a wreath of yesterday, today and tomorrow flowers. It adds texture and shape to the final logo.

Lastly, we included the theme text ‘Those were the days’ in the logo design using a font that is modern, but that brings to mind a vintage feel. The words in red balance the red colour in the crown.

We have since worked on the logo for the Vintage Festival’s sister event, Afro-French. You can see some of the logo options as well as the final one selected by the client on our Facebook page.

18 May

Let your audience invite you past their ad-blockers

The proliferation of ad-blockers is no surprise. Ads that invade our browsing experience annoy, disrupt or full-on creep out all of us. This is why YehBaby still emphasizes organic social reach as a way past the ad-blockers.

In a recent US survey on consumer sentiment towards online ads, 53% of respondents reported using ad-blockers. More than 30 percent disliked online ads. The main reasons for the negativity are “ads slowing page-load times, irrelevant ads that repeated and ads taking up too much screen real estate”.

In a recent SA survey on ad-blocking by Effective Measure, 13% of respondents reported currently using ad-blockers. The survey quotes US ad-blocker use as 26% and Australian as 27%. The expectation is that SA will follow that trend is an understandable worry to online publishers and other businesses that rely on online advertising revenue.

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08 Dec

YB’s trends predictions for 2017

It’s that time of year when we must look at the future trends, even while we fight the last 2016 deadlines.

Of course, the world of online marketing is rather unpredictable and 2017 is sure to hold many wonderful surprises. Looking back on what worked in 2016 tick, there are clear indications of what can become even more influential in 2017.

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