27 Nov

Creating the perfect brand

Your company needs a memorable and beloved brand to succeed. Your brand is your most valuable business asset and can turn potential customers into lifelong ambassadors. Creating the perfect brand is one of the things we love best, and it is much more than just a fancy logo and a targeted advertisement. A successful brand must be solid yet innovative, both in communication and experience.

If you are wondering where to start, use these guidelines, tried and tested by YehBaby over 15 years as online marketing specialists.

 

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22 Jun

9 golden rules to get more conversions for your brand’s digital marketing.

We all want to waste less time and get a higher conversion rate with your marketing efforts. In our ten years in the digital marketing space we’ve gained some wisdom, which we’ve distilled down to YehBaby’s golden rules for the digital marketing of brands online.

People who work in social media marketing know how challenging it can be in such a dynamic and ever-changing online environment. Use these 9 golden rules to save time and get more conversions.

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05 Jun

Entrepreneur success story: how local business people inspired a community to build a ‘miracle school’

Take a few local entrepreneurs with a vision of a better future and unshakable faith and passion. Add the backing of a community, united as never before. What you get is an unusual entrepreneur success story. This success story made the prestigious Jakes Gerwel Technical High School (JGT) rise in record time on the threshold of a poor neighbourhood in the Western Cape town of Bonnievale.

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18 May

Reaching and Engaging Millennial Audiences – Private Workshop in Hyderabad, India

millennial workshop Eenadu Ramoji Film City Hyderabad India ETV Bharat
A quote taken from Micaela Valderama's blog, used in the workshop

“The Indian millennial audience definitely shares much of the international Generation Y mindset, although it is expressed in a culture that is much less influenced by American and Western popular culture than in South Africa. We were able to share some insights into the underlying mindset and some techniques to help content creators tap into this.”

Kobus Louwrens, our strategy director, presented a workshop on reaching and engaging Millennial audiences with Ivor Price, award-winning columnist and TV personality, presented for WAN-IFRA South Asia. 24 delegates from Eenadu, ETV Bharat and other digital products from the Ramoji Group attended the two-day workshop . This energizing and informative workshop was presented at the Eenadu HQ in the Ramoji Film City, Hyderabad, on 23 and 24 April.

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03 Oct

Is it still worth investing in social content?

In the age of paid Facebook, is it still worth investing in social content to take advantage of the platform’s organic reach potential?

A recent comparison we did on a client’s Facebook account points to a resounding YES as answer to this question. Careful planning and execution of messaging boosted the return on investments of time and advertising spend by up to 180%.

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