03 Oct

Is it still worth investing in social content?

In the age of paid Facebook, is it still worth investing in social content to take advantage of the platform’s organic reach potential?

A recent comparison we did on a client’s Facebook account points to a resounding YES as answer to this question. Careful planning and execution of messaging boosted the return on investments of time and advertising spend by up to 180%.

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22 Aug

Seth Godin on Story Marketing

Marketing renaissance man Seth Godin was the guest on one of our favourite podcasts – Building a Story Brand – recently. The entire interview is excellent, but Godin’s view on the role of story in marketing made us want to raise our hands and exclaim “PREACH”!

It gels perfectly with the sense of mission we feel in the content branding we do for clients on social media. Our goal is to interpret brands for their target audience. We create a mosaic of messages that make it clear to the target market how the brand can fit into their lives. Success is when the audience knows, likes and trusts the brand content enough to invite it into their news feeds and the brand into their lives.

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12 Jul

A fresh logo design for a vintage event

We recently refreshed the logo design of one of our favourite lifestyle festivals.

Marketing the Vintage Ideas festival was great fun, especially as it is a wonderful event that I attend yearly. It takes place close to Cape Town, between the winelands towns of Paarl and Franschhoek in South Africa. Exhibitors, selected by style icon Wilna Rabe, come to Simondium Country Lodge from all over the country. Visitors get a four-day curated experience of vintage and eclectic goods, great food and wine.

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18 May

Let your audience invite you past their ad-blockers

The proliferation of ad-blockers is no surprise. Ads that invade our browsing experience annoy, disrupt or full-on creep out all of us. This is why YehBaby still emphasizes organic social reach as a way past the ad-blockers.

In a recent US survey on consumer sentiment towards online ads, 53% of respondents reported using ad-blockers. More than 30 percent disliked online ads. The main reasons for the negativity are “ads slowing page-load times, irrelevant ads that repeated and ads taking up too much screen real estate”.

In a recent SA survey on ad-blocking by Effective Measure, 13% of respondents reported currently using ad-blockers. The survey quotes US ad-blocker use as 26% and Australian as 27%. The expectation is that SA will follow that trend is an understandable worry to online publishers and other businesses that rely on online advertising revenue.

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