22 Jun

9 golden rules to get more conversions for your brand’s digital marketing.

We all want to waste less time and get a higher conversion rate with your marketing efforts. In our ten years in the digital marketing space we’ve gained some wisdom, which we’ve distilled down to YehBaby’s golden rules for the digital marketing of brands online.

People who work in social media marketing know how challenging it can be in such a dynamic and ever-changing online environment. Use these 9 golden rules to save time and get more conversions.

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05 Jun

Entrepreneur success story: how local business people inspired a community to build a ‘miracle school’

Take a few local entrepreneurs with a vision of a better future and unshakable faith and passion. Add the backing of a community, united as never before. What you get is an unusual entrepreneur success story. This success story made the prestigious Jakes Gerwel Technical High School (JGT) rise in record time on the threshold of a poor neighbourhood in the Western Cape town of Bonnievale.

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18 May

Reaching and Engaging Millennial Audiences – Private Workshop in Hyderabad, India

millennial workshop Eenadu Ramoji Film City Hyderabad India ETV Bharat
A quote taken from Micaela Valderama's blog, used in the workshop

“The Indian millennial audience definitely shares much of the international Generation Y mindset, although it is expressed in a culture that is much less influenced by American and Western popular culture than in South Africa. We were able to share some insights into the underlying mindset and some techniques to help content creators tap into this.”

Kobus Louwrens, our strategy director, presented a workshop on reaching and engaging Millennial audiences with Ivor Price, award-winning columnist and TV personality, presented for WAN-IFRA South Asia. 24 delegates from Eenadu, ETV Bharat and other digital products from the Ramoji Group attended the two-day workshop . This energizing and informative workshop was presented at the Eenadu HQ in the Ramoji Film City, Hyderabad, on 23 and 24 April.

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03 Oct

Is it still worth investing in social content?

In the age of paid Facebook, is it still worth investing in social content to take advantage of the platform’s organic reach potential?

A recent comparison we did on a client’s Facebook account points to a resounding YES as answer to this question. Careful planning and execution of messaging boosted the return on investments of time and advertising spend by up to 180%.

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22 Aug

Seth Godin on Story Marketing

Marketing renaissance man Seth Godin was the guest on one of our favourite podcasts – Building a Story Brand – recently. The entire interview is excellent, but Godin’s view on the role of story in marketing made us want to raise our hands and exclaim “PREACH”!

It gels perfectly with the sense of mission we feel in the content branding we do for clients on social media. Our goal is to interpret brands for their target audience. We create a mosaic of messages that make it clear to the target market how the brand can fit into their lives. Success is when the audience knows, likes and trusts the brand content enough to invite it into their news feeds and the brand into their lives.

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